The company: A circular economy would move the automotive industry into the 21st century by aligning the company's interests with both the customer and environmental concerns. The idea is that the company retains ownership of the vehicles, by selling the service of transportation as a subscription to their clients. Unlike a model where the car company is incentivised by making a cheap car that will last for a minimum lifespan, this circular economy paradigm would incentivize the manufacturer to create the most efficient, longest lasting, and safest vehicle possible. Suddenly, if Riversimple is able to build a safer car they save on insurance. With a more efficient car they save on fuel costs. To this end Riversimple has been developing the Rasa.
The car: The Rasa (from tabula rasa, meaning clean slate) is a super efficient hydrogen fuel cell powered vehicle. It has a fully carbon fiber chassis and skin. It uses a bank of supercapacitors to to harvest energy during braking and provide sporty acceleration.